Lifestyle
Valentine's Day Survival Guide for Singles
By Sarah Chen Sunday 25th January 2026 3 min read
It's Just a Day
Valentine's Day is a £1.3 billion industry designed to sell cards and flowers. Not participating doesn't make you sad — it makes you financially sensible.
If You Want to Date
Dating apps see their biggest spike in January and February. If you're going to try apps, this is actually the best time to start.
If You'd Rather Not
Plan something you genuinely enjoy. Dinner with friends, a solo cinema trip, or a new hobby class. Valentine's for one is an act of self-respect.
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Sarah Chen
Sarah is WhichDating's lead app reviewer with 5 years of experience testing dating platforms.