Privacy Policy
WhichDating.com is committed to protecting your privacy. This policy explains what data we collect when you visit our site, how we use it, and your rights under applicable data protection laws including the UK GDPR, EU GDPR, and CCPA.
Information We Collect
Information you provide: When you submit our contact form, we collect your name, email address, and message content. We do not require account registration to use WhichDating.
Automatically collected data: When you visit our site, we may collect standard web analytics data including your IP address (anonymised), browser type, device type, pages visited, time on site, and referring URL. This data is collected through cookies and similar technologies — see our Cookie Policy for full details.
How We Use Your Information
We use the information we collect to:
- Respond to enquiries submitted through our contact form
- Analyse site usage to improve content, navigation, and user experience
- Measure content performance to understand which reviews, guides, and comparisons are most useful to readers
- Detect and prevent abuse including spam form submissions and bot traffic
We do not sell your personal data. We do not use your data for personalised advertising on our site.
Affiliate Links and Third-Party Services
WhichDating earns revenue through affiliate commissions. When you click a "Visit Site" link on our reviews or comparisons and navigate to a dating platform, that platform may set their own cookies and collect data according to their own privacy policies.
We use the following third-party services that may process your data:
| Service | Purpose | Data Processed |
|---|---|---|
| Google Analytics | Site analytics | Anonymised IP, page views, device data |
| FormSubmit.co | Contact form delivery | Name, email, message content |
| Affiliate networks | Conversion tracking | Click data, referral source |
Each third-party service operates under its own privacy policy. We encourage you to review these policies when interacting with external services through our site.
Data Retention
- Contact form submissions: Retained for up to 12 months to allow us to respond and follow up, then deleted.
- Analytics data: Retained in anonymised form for up to 26 months.
- Cookie data: Retention periods vary by cookie — see our Cookie Policy for details.
Your Rights
Depending on your location, you may have the following rights regarding your personal data:
- Access: Request a copy of the personal data we hold about you
- Correction: Request correction of inaccurate data
- Deletion: Request deletion of your personal data
- Objection: Object to processing of your data for specific purposes
- Portability: Request your data in a structured, machine-readable format
UK/EU residents: You have rights under the UK GDPR / EU GDPR. To exercise these rights, contact us via our Contact page.
California residents: Under the CCPA, you have the right to know what personal information we collect and to request its deletion. We do not sell personal information.
Children's Privacy
WhichDating is not intended for individuals under the age of 18. We do not knowingly collect personal data from minors. If you believe we have inadvertently collected data from someone under 18, please contact us immediately.
Changes to This Policy
We may update this privacy policy from time to time. The "Last Updated" date below reflects the most recent revision. We encourage you to review this page periodically.
Last Updated: March 2026
Contact
If you have questions about this privacy policy or wish to exercise your data rights, please use our Contact page.
Frequently Asked Questions
No. We do not sell, rent, or trade your personal data to any third party.