Her Review 2026: Honest Rating & Expert Verdict
Quick Verdict
Her is a dating and community app designed for LGBTQ+ women, non-binary and queer people, with more than 14 million users according to its App Store listing. Founded by Robyn Exton in 2013 and owned by Match Group since 2025, it creates a dedicated space where queer women do not have to navigate the heteronormative defaults, male attention, and couple-seeking that plague their experience on mainstream apps. Her combines dating with community, with more than 30 communities and local events alongside matching. Its core features, including matching and chat, are free; Premium (from $14.99 a month in the US) adds Incognito mode, extra search filters, an Online now feature and no ads. Her is the clear first choice for queer women seeking a safe, purpose-built dating community.
HER at a glance
| Our score | 7.8/10 |
|---|---|
| Best for | LGBTQ+ women, non-binary, and queer people |
| Free plan | No free plan |
| Paid plans | Her Premium: £13.99; HER Platinum: £15.99 to £24.99US: Her Premium: $14.99; HER Platinum: $19.99 to $31.99; HER Gold: $14.99 All HER prices |
| Who uses it | LGBTQ+ women, non-binary, and queer people |
| Works on | iOS, Android |
| Owner | Match Group (Nasdaq: MTCH); App Store seller is Bloomer Inc |
| App Store rating | 4.4 out of 5 from 65k ratings (App Store US, 19 Oct 2026) |
| Last reviewed | 17 Oct 2026 by Bill Alena |
Prices checked 19 Oct 2026 (App Store UK). Prices can change and may vary by age and country. Check the app before you pay.
How HER scores
Scores out of 10. How we review
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What Is HER?
Her is a dating and community app for lesbian, bisexual and queer women, and for non-binary, trans and gender non-conforming people. Founded in London by Robyn Exton in 2013 (originally as Dattch), the app addresses a long-standing gap in the dating market: most mainstream apps are designed around heterosexual dynamics, and queer women have historically been underserved. Her combines swipe-based matching with more than 30 communities and local events, according to its App Store listing, and says it has more than 14 million users. Match Group bought Her in May 2025 and lists it among its brands. The app is available on iOS and Android.
Key Features
| Feature | Detail |
|---|---|
| Founder | Robyn Exton |
| Target Audience | LGBTQ+ women, non-binary, and queer people |
| Users | 14 million+ (HER's own figure) |
| Matching | Swipe-based + communities + events |
| Pricing | Free tier / Premium from $14.99 a month (US); Gold and Platinum also listed |
| Unique Selling Point | Built by queer people for queer women, non-binary and trans people |
| Platforms | iOS, Android |
| Owner | Match Group (Nasdaq: MTCH); App Store seller is Bloomer Inc |
What We Like
What Could Be Better
Pricing Summary
UK prices
| Plan | Cost | Features |
|---|---|---|
| Her Premium | £13.99 | Incognito mode, extra search filters, Online now, ad-free |
| HER Platinum | £15.99 to £24.99 |
Source: App Store UK, checked 19 Oct 2026.
US prices
| Plan | Cost | Features |
|---|---|---|
| Her Premium | $14.99 | Incognito mode, extra search filters, Online now, ad-free |
| HER Platinum | $19.99 to $31.99 | |
| HER Gold | $14.99 |
Source: US App Store in-app purchases (apps.apple.com/us/app/id573328837). Apple lists up to 10 in-app purchases and does not show plan lengths, so one plan can appear at several prices, checked 19 Oct 2026.
Prices can change and may vary by age, location and platform. Check the app before you pay.
Visit HER
See plans, features and sign up on the official site.
Visit HERWhichDating may earn a commission. See our affiliate disclosure.
Frequently Asked Questions
Is Her free?
Yes. Her says all its core features are free, including matching and chat with people nearby and worldwide, joining its 30+ communities and adding pronouns and identities to your profile. Premium, from $14.99 a month in the US, adds Incognito mode, extra search filters, Online now and no ads.
Who owns Her?
Match Group, the company behind Tinder and Hinge, bought Her in May 2025. Match Group lists Her among its brands in its annual report for 2025. Her was founded by Robyn Exton.
